Irene Wu
2024
This rebranding proposal for Zealandia. Together in the team, we conducted in-depth research to define its core values, leading to the development of a new brand identity: 'Engage in the Play.' My role in this project was to lead the visual direction, creating the logo and its applications across various mediums, including social media, posters, and brouchure.
The central theme of our strategy was to highlight Zealandia's diverse beauty at different moments, positioning it as a natural stage for engagement and discovery.
Irene Wu
Yuting Cao
Xi Wang
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